June 7, 2010 - 7:46pm

In an exclusive North American appearance, Pop life:art in a material world is an exhibition that you don't want to miss out on this summer. For those who don't live in or near ottawa, try to make the trip to see the controversial show. 

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Andy Warhol, Mick jagger, 1975

Pop life:art in a material world reconsiders the legacy of the Pop Art movement.  The exhibition takes Andy Warhol's statement that "good business is the best art" as a starting point and examines the ways in which artists through deliberate strategy have engaged with mass media to build up artistic persona while creating their own signature brands. 

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Jeff Koons, Rabbit, 1986

the show explores how these artists expanded their reach beyond the art world and into the wider world of commerce. 

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recreation of Keith haring's pop shop

Among the artists represented are Tracy Emin, Keith Haring, Damian hirst, martin kippenberger, jeff koons, takashi murakami and Richard Prince.

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Damian hirst, aurothioglucose, 2008

Pop life:art in a material world is organized by the tate modern and in association with the national gallery of canadIan art.  the exhibition is at the national gallery of canada from June 11th to September 19th.

photo credit: National Gallery of Canada