Available works:
Brenda Hoffert - "Hope"
|
Brenda Hoffert
|
“…When I bought a digital camera in 1996, I knew it was the medium I was looking for to best express myself as an artist. There were few guidelines at the time so I dove headfirst into the then murky waters of technology and taught myself. I've been enjoying the exploration ever since.
It’s thrilling for me to see the world through the lens of a camera. I'm rarely without one and I'm always on the lookout for a photo-op. My preference is to shoot quickly, hand-held and without set-ups. I aim to replicate that 'gotcha' moment when the image grabs my eye and captures my heart.
I love my digital darkroom and have created several constructed image exhibits but the majority of effects seen in my photos have been produced either in-camera or by shooting through media such as glass or water. My work is characterized by bold, graphic imagery frequently heightened by the use of saturated colour and well-defined lines. But colour, line and technique are just the framework of the photograph - the scaffolding on which the story is built. I strive for my work to have emotional impact, compelling viewers to find their own stories within the image, prompting them to question what is beyond the frame.
I began exhibiting my work in Toronto in 2004 and have continued to exhibit at galleries including Gallery 888, Ben Navaee Gallery, The Gallery at the Spoke Club, Arta Gallery, The Cecile and Harry Pearl Gallery and Gallery 133 as well as Armatta Gallery in Montreal and Swizz in New York.
Corporate clients include Etobicoke General Hospital, BMO Nesbitt Burns, NDI Media, Larc Design and Bhatia Music. My work has been selected for use in photography seminars, published in magazines and featured on various television design shows.”
It’s thrilling for me to see the world through the lens of a camera. I'm rarely without one and I'm always on the lookout for a photo-op. My preference is to shoot quickly, hand-held and without set-ups. I aim to replicate that 'gotcha' moment when the image grabs my eye and captures my heart.
I love my digital darkroom and have created several constructed image exhibits but the majority of effects seen in my photos have been produced either in-camera or by shooting through media such as glass or water. My work is characterized by bold, graphic imagery frequently heightened by the use of saturated colour and well-defined lines. But colour, line and technique are just the framework of the photograph - the scaffolding on which the story is built. I strive for my work to have emotional impact, compelling viewers to find their own stories within the image, prompting them to question what is beyond the frame.
I began exhibiting my work in Toronto in 2004 and have continued to exhibit at galleries including Gallery 888, Ben Navaee Gallery, The Gallery at the Spoke Club, Arta Gallery, The Cecile and Harry Pearl Gallery and Gallery 133 as well as Armatta Gallery in Montreal and Swizz in New York.
Corporate clients include Etobicoke General Hospital, BMO Nesbitt Burns, NDI Media, Larc Design and Bhatia Music. My work has been selected for use in photography seminars, published in magazines and featured on various television design shows.”